👉 Marketing computing, often referred to as "marktech," is the application of computer science principles and technologies to marketing strategies and practices. It involves leveraging data analytics, artificial intelligence, machine learning, and other computational tools to enhance customer engagement, optimize marketing campaigns, and gain deeper insights into consumer behavior. Marketers use these technologies to personalize content, predict trends, automate processes, and measure the effectiveness of their efforts in real-time. By integrating computing into marketing, businesses can achieve more targeted and efficient campaigns, ultimately driving better ROI and customer satisfaction.
